Leading a Multi-Year CRO Program for a National Law Firm from baseline UX improvements to measurable business growth
Client: National Law FirmRole: UX Lead & CRO StrategistCollaborators: SEO Strategist, Content Strategist, UX Strategist (direct report) Timeline: May 2024 — Present Overview A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s growing … Read more