Turning Web Traffic into Active Mobile Users A conversion funnel analysis for a Fortune 500 financial institution
Client: Fortune 500 Financial Institution | Digital Tools DepartmentRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview A Fortune 500 financial institution had a problem: their website wasn’t converting visitors into mobile app users at the rate they expected. Some “Download the App” CTAs were performing well. Others were being ignored entirely. The … Read more