Service Type: User Experience

SEO + UX: A Combined Strategy for Better Property Listings

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Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more

Leading a Multi-Year CRO Program for a National Law Firm from baseline UX improvements to measurable business growth

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Client: National Law FirmRole: UX Lead & CRO StrategistCollaborators: SEO Strategist, Content Strategist, UX Strategist (direct report) Timeline: May 2024 — Present Overview A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s growing … Read more

Oswaldo Mendoza

UX Strategist & CRO Specialist