Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more
Client: National Law FirmRole: UX Lead & CRO StrategistCollaborators: SEO Strategist, Content Strategist, UX Strategist (direct report) Timeline: May 2024 — Present Overview A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s growing … Read more
Client: Fortune 500 Financial Institution | Digital Tools DepartmentRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview A Fortune 500 financial institution had a problem: their website wasn’t converting visitors into mobile app users at the rate they expected. Some “Download the App” CTAs were performing well. Others were being ignored entirely. The … Read more
UX Strategist & CRO Specialist