SEO + UX: A Combined Strategy for Better Property Listings

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Client: Rocket CompaniesRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview Rocket Homes is a real estate platform operating within the broader Rocket Companies ecosystem — connecting homebuyers with property listings and real estate agents while feeding into Rocket Mortgage’s lending business. When the opportunity came to pitch a new line of business … Read more

Turning Web Traffic into Active Mobile Users A conversion funnel analysis for a Fortune 500 financial institution

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Client: Fortune 500 Financial Institution | Digital Tools DepartmentRole: UX Lead & CRO StrategistCollaborators: UX Designer, SEO, Content Overview A Fortune 500 financial institution had a problem: their website wasn’t converting visitors into mobile app users at the rate they expected. Some “Download the App” CTAs were performing well. Others were being ignored entirely. The … Read more